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Tell Me a Story
Storytelling is paramount to successful marketing. It humanizes the product or service being promoted. In Integrated Marketing Communications (MKTG 2350) students blog their thoughts on marketing in an...
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Great Stories of Random Subjects: MC Nelson, Primp, Vocation, and Crashed Ice...
In follow-up to Friday’s lecture on storytelling, my guest speaker, Erik Hare, wrote about one of MLK’s less mentioned talents: his gift of oratory. In Cadence, Erik writes: The craft of Dr. King’s...
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